How Jamie Milne is turning 4M social followers into cookbook buyers


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Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

How Jamie Milne is turning 4M social followers into cookbook buyers

Jamie Milne never planned on cheesecake on a stick going viral, turning Everything Delish into a 4M-follower brand. But her debut cookbook needed something social media couldn't give her: a direct line to her most engaged fans.

Here's how she used Kit to grow from 0 to 13,000 subscribers in a few months, turning recipe comments into a newsletter that converts cookbook buyers.


7-step guide to crafting your own email challenge

If you’re scratching your head trying to brainstorm new content that delights your list, try hosting an email challenge.

Learn more


Turn social followers into subscribers with Gro

Gro connects your Instagram and Facebook to Kit, so every comment or DM reply becomes a chance to invite people to subscribe. It also syncs subscribers' social handles into Kit, giving you richer profiles to personalize and target future offers.


Use our address for the CAN-SPAM physical address requirement

If you work from home, you may be surprised by the CAN-SPAM requirement to have a physical address in every email you send. Who wants to give out their home address to everyone on their mailing list?

To meet this requirement, you can set up a P.O. box, use your work address, ask a friend to use their business address, rent at a UPS store, try a coworking space—or keep things simple and just use our address.

We offer this convenience of Kit creators, so you can check off this CAN-SPAM requirement, protect the privacy of your home address, and save money on renting a P.O. box. Click the button below to get the address and learn more about what you agree to by using our address.


10 AI workflows creators are using with the Kit MCP

Your AI assistant can analyze your Kit account, build sequences, create broadcasts, organize subscribers, and help manage your email marketing workflows.

Read more


How creators are earning from newsletter sponsorships

The best-fit sponsor isn't always the obvious one. Katie Cooksey's top clicks came from an AI course, not couponing brands. Tori Avey's came from an email tool, not food brands. Sponsorships match by behavior, not just topic, so your audience's curiosity does some of the work.


Seeking Gut Health

Alexandra helps people with SIBO, IBS, bloating, and complex digestive symptoms understand what may be driving their gut issues and take practical, evidence-informed steps toward recovery.

Meet Alexandra

Letters from the In-Between by Vanessa Santos

Weekly letters for the woman building power and wealth without breaking herself apart. Vanessa writes from the in-between, the space between who you're performing and who you're actually becoming.

Meet Vanessa

MyGourmetConnection

Lynne and Erika are the mother-daughter team behind MyGourmetConnection, creating elevated everyday recipes for memorable meals without the fuss.

Meet Lynne and Erika

Want to get featured in the Creator Spotlight? Apply here.


How to create a content upgrade and get more subscribers

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Kit's new vertical navigation: A full walkthrough

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The Nathan Barry Show: How the author of Atomic Habits actually makes money

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Kit Newsletter

The latest stories, product updates, and how-tos for creators making a living online.

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