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Welcome to Kit's Newsletter, Reader!
Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.
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The future belongs to creators (like you!),
Caitlin
Marketing at Kit
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How Flowin builds email audiences for the world’s top thought leaders
Domonkos Eross's clients have decades of research, books, and lectures already sitting in an archive, so Flowin never starts from a blank page. He builds their newsletters from that existing work, then grows them through Creator Network instead of self-promotion, a strategy that doubled one Harvard professor's subscriber count in five months.
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13 examples of great podcast landing pages
One CTA, not five. That's the single biggest thing separating a podcast landing page that converts from one that overwhelms visitors into leaving.
Learn more
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Sales pages: Your landing pages can sell now
Kit landing pages now do more than capture emails. Build a sales page for any product and turn your list into revenue, just in time for Black Friday.
- Product blocks: Add any Kit product to a landing page, so you can easily sell your digital downloads, courses, templates or memberships directly in Kit.
- Digital storefront: Add multiple product blocks to one page to show everything you sell in one place.
- Templates and MCP: Start from a sales page template, or have Kit's MCP build one for you that you can edit in Kit.
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Use Liquid to personalize your emails
You've probably heard it's a good idea to personalize your subscribers' emails. With Kit, you can use Liquid to tailor your messages to each subscriber's unique preferences and behaviors.
- Address your subscribers by name: Add a subscriber’s name in your copy in a few places. The initial greeting is a great one, but questions, call-to-actions, and even the outro section or the P.S. line can work well.
- Show content based on if a subscriber has a particular tag: Tag subscribers when they've signed up to your webinar. Use conditional content to hide additional nudges to RSVP or give them a different CTA in your email.
- Keep count: You can also use Liquid to keep track of how many times something has occurred, like how many times a subscriber has purchased a product of yours. Use this data to reward your repeat buyers with special discounts and offers.
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5 trends successful creators are following
Our team works gets a birds-eye view into what’s working, what’s failing, and what’s quietly transforming the creator economy. Here are the five biggest shifts we’re seeing among successful creators right now.
Read more
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10 email automation templates that save creators hours
The truth is: the difference between working 60-hour weeks and actually having time to create isn’t working harder—it’s automating smarter.
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Real Chat with Kat
Helping ADHD and neurodivergent adults build more compassionate, sustainable lives through practical tools, gentle reflection, and reminders that they never have to shrink themselves to belong.
Meet Kat
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The Thrill of Writing
Frank teaches coaches and consultants how to write books that establish their expertise and capture their unique voice.
Meet Frank
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Digital Photo Mentor
Digital Photo Mentor teaches beginner and intermediate photographers to edit with confidence. Darlene Hildebrandt brings 37+ years of experience to every tutorial on Luminar Neo, Lightroom Classic, Photoshop, & HDR photography.
Meet Darlene
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Want to get featured in the Creator Spotlight? Apply here. |
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How to use an online sales funnel to convert casual browsers into paying customers
Read more
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From 0 to 13K Email Subscribers: Jamie Milne’s Everything Delish Story
Watch now
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The Nathan Barry Show: How to build an unforgettable personal brand
Listen now
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