40 uniquely crafted newsletter subject lines from successful creators


Welcome to Kit's Newsletter, Reader!

Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

40 uniquely crafted newsletter subject lines from successful creators

Before you pull your hair out wondering what kind of subject line encourages your audience to open your email, we've rounded up some subject lines that creators have used and gotten excellent results with.


How this creator hit $10,000/month with fewer than 2,000 subscribers

Film producer Daren Smith walks through the exact steps he took to build a six-figure business, with an audience of less than 2,000 people, and Kit at the center of everything.

Read Daren's case study


Apple Pay, Google Pay, Link & Amazon Pay now available

One-tap checkout. Instant payments. Flexible options.

We just added Apple Pay, Google Pay, Link, and Amazon Pay to Kit — the payment methods your customers already know and trust. Businesses offering these options see up to 20% higher conversions.

These payment methods are already enabled at checkout. They’re shown dynamically based on what’s most relevant to each customer to maximize conversion.


Earn more from each sale with upsells

Adding a relevant upsell to your Kit Commerce products is an easy way of increasing the amount you earn from each sale. You can feature up to two upsells on your products' checkout pages, and even include a discount on your upsells to make them more attractive.

Our tips for using upsells to earn more

  • Choose a relevant upsell product: If you're selling an ebook, consider offering a bonus chapter or another ebook you've written as an upsell.
  • Include a discount on your upsell: Make your upsell offer irresistible by adding a special discount your customers can only access by purchasing the product as an upsell.

The 6 email sequences all creators need to be using

Without an audience that trusts and engages with you, you’d have nobody to share your content with. But building trust takes time. Luckily, there’s a simple solution—email marketing.

Read more


Why this executive left a job she loved to work at a bootstrapped company

Katie wasn’t looking for a new job. This is how Kit’s empathetic interview process and founder-led vision convinced her the risk of starting over was worth it.


Tech Fizz

Tech Fizz is a weekly newsletter that helps readers become smarter investors by providing tactical insights in the form of AI prompts and smart money tracking.

Learn more

Liv By Grace

Liv equips women to discern the truth, study God's Word, and share the gospel. She also shares the beauty of God's creation through photo essays and loves to laugh along the way!

Learn more

Life As A Strawberry

Jessie helps you make food you're proud of with expert-tested recipes for homemade bread, baking, and cozy weeknight meals. Her team's superpower is breaking complicated concepts into easy-to-follow action steps.

Learn more

Want to get featured in the Creator Spotlight? Apply here.


How to ask clients for a testimonial in 7 steps

Read more

Why you should pay to grow your newsletter

Watch now

The Nathan Barry Show: The only short-form strategy you need in 2026

Listen now


Kit Newsletter

The latest stories, product updates, and how-tos for creators making a living online.

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Log in Welcome to Kit's Newsletter, Reader! Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online. You are receiving this message because you recently signed up with Kit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email. The future belongs to creators (like you!),CaitlinMarketing at Kit 30+ examples of unique newsletter names As scary as it can be to start a newsletter, sometimes it’s even more...

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This year we focused on one question: how do we help you focus on the work only you can do? Turns out, the answer is systems. Automations that run in the background. Apps that connect your whole business. Features that respect your time instead of stealing it. Every feature came from listening to creators like you running full-time businesses who need tools that actually solve problems. See how Kit leveled up in 2025 Feedback What do you think of our 2025 product updates? 🎉 Loved it! 👍 Pretty...

 Jay Clouse

Log in Welcome to Kit's Newsletter, Reader! Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online. You are receiving this message because you recently signed up with Kit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email. The future belongs to creators (like you!),CaitlinMarketing at Kit 11 ideas for monetizing your email list Want to turn your subscriber list into a reliable income stream?...