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Welcome to Kit's Newsletter, Reader!
Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.
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The future belongs to creators (like you!), Caitlin Marketing at Kit
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New speakers announced: Craft + Commerce 2026
We just announced three more speakers for Craft + Commerce June 10-13 in Boise, Idaho: Courtney Spritzer (co-founder of Entreprenista), Nicole Burke (Gardenary founder), and Gannon Meyer (marketing automation expert)—with more speakers still to come. Join 400 creators for keynotes, workshops, and the kind of conversations that turn into real collaborations. You'll leave with strategies you can use Monday morning and people you'll still be texting for advice months later. Save $150 on your ticket through February 20.
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How Gannon Meyer turned Instagram followers into $50K+ launches with email automation
Gannon Meyer uses email automation to generate consistent revenue from a 9,000-person list—without spending his days selling non-stop.
Read more
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Video: Automate your entire webinar sales funnel
Your webinar did the heavy lifting. Now let Kit handle the follow-up. Here's an automation from the Creator's Automations Playbook that sends different sequences based on who attended versus who didn't show:
- Attendees get replay links and your sales pitch.
- No-shows get invited to the next session.
- Everyone gets tagged and routed automatically so you can sell high-ticket programs without manual follow-up.
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Automate your cold subscriber cleanup
Cold subscribers are confirmed members of your email list who haven’t opened any of your emails for a while. You can set up an automation that tries to reengage your cold subscribers. If that doesn’t work? Then it unsubscribes them from your list.
Here’s why removing cold subscribers is healthy and important for your email list:
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It improves deliverability. The more engaged subscribers are on your list, the better. Email providers will recognize your reputation, and your emails will be more likely to land in your subscribers’ inboxes instead of their spam folders.
- It helps boost engagement. When you remove inactive subscribers from your list, it will likely push up your open and click rates. This data will also give you more clarity on what kinds of content is resonating with your audience.
- It could save you money. Cleaning out cold subscribers might drop you into a lower pricing tier, which means you would be paying less for a better list. If this happens, make sure to downgrade your plan in your Billing Settings.
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Free webinar: What’s in RyRob’s Kit?
Watch Ryan Robinson reveal the email systems behind RightBlogger and RyRob. Join us live on Wednesday, February 18th at 3PM ET (can't join live? Register anyway—we'll send you the replay).
Save my seat
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The creator's automations playbook
You didn't start creating to spend hours on manual emails. This free playbook shows you four automations real creators use to reclaim their time—follower-to-subscriber sequences, evergreen webinars, content repurposing, and self-paced courses.
Each includes the strategy, setup steps, video walkthrough, and templates from creators like Neville Medhora, Gannon Meyer, Gillian Perkins, and Pat Flynn.
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The Hatch and Hustle
Georgina creates inside-out business learning for solo entrepreneurs, focused on building the inner capacity required for consistent forward movement.
Learn more
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Danica Banes
Danica is an author & intuitive who creates resources & spaces for sensitive souls to reconnect with themselves, ease perfectionism, and trust their inner wisdom.
Learn more
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Dr. Juliet McGrattan
A free, weekly newsletter for women who love to run but have found menopause has messed everything up! Tips, motivation and evidence-based advice to keep you running through menopause and beyond.
Learn more
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Want to get featured in the Creator Spotlight? Apply here. |
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How to avoid creator burnout in 2026
Read more
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How this creator uses email to run a multi-million dollar creator business
Watch now
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The Nathan Barry Show: How I actually grew to 1M+ subscribers on YouTube (Noah Kagan)
Listen now
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