Welcome to Kit's Newsletter, Reader!

Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

You are receiving this message because you recently signed up with Kit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email.

The future belongs to creators (like you!),

Caitlin
Marketing at Kit

How Neville Medhora uses automations to run a multi-stream business

Neville Medhora built a thriving creator business teaching copywriting and curating marketing inspiration. Here’s how Kit’s automations help him scale revenue while spending holidays with family instead of frantically writing emails.

Read the case study

Get featured in our Creator Spotlight

Every week, we spotlight Kit creators in this newsletter, sharing your work with 300,000+ creators, entrepreneurs, and business owners. Share your profile, inspire others, and get your work in front of a community that gets it.

Apply here

Product update

A/B test preview text alongside subject lines

Your subject line and preview text work together in the inbox—now you can test them together too. A/B test different combinations to discover what drives the most opens with your audience. It's complete inbox optimization in one test.

Try it in your next Broadcast

Tip of the week

Image showing a high-ticket product with a payment plan option

Offer payment plans for your products

Do you offer a coaching program? How about an email course, a week-long retreat, or an event? So much time and work goes into creating and running these kinds of offerings, so it makes sense that they cost more.

Payment plans for big-ticket items help make them more accessible to your customers.

A few things to keep in mind when offering payment plans:

Trust that you’re worth it. We know it can feel intimidating to put a big price tag on your own work. But make sure you’re not selling yourself short when you’re pricing your high-value products.
Announce payment plans in your product launch emails. Let your customers know up front that they have options when it comes to paying for your products. That way, they won’t get distracted with sticker shock when they click through.
Include discounts. Because who doesn’t love a sale? With payment plans, your discount can be applied to each payment.

Learn more about payment plants

5 email automations every author needs

If you’re still manually following up with every new subscriber, waiting for the “right moment” to pitch your book, or forgetting to ask readers for reviews, you’re leaving money on the table.

Automate your business

Workshop

clit and Score app present six creator economy shifts to prepare for in 2026, February 3rd, 10 a.m. Mountain Standard Time, 5 p.m. GMT

6 creator economy shifts to prepare for in 2026

The creator economy is shifting: how audiences behave is evolving, how you make money is changing, and the old playbook is getting harder to rely on.

On Tuesday, February 3 at 12pm ET, Nathan Barry (Kit) and Daniel Priestley (ScoreApp) will walk through six shifts they’re seeing right now across thousands of creator businesses, plus what creators should do differently in 2026.

Save my seat

Creator spotlight

Hari-kirtana das

Hari-kirtana creates workshops that help yogis, seekers, and skeptics navigate big questions about purpose, meaning, and how to stay sane in a world that often feels like it’s spinning out of control.

Learn more

Camila Better

Camila is on a mission to help 100k women build financial freedom before her 40s. Subscribe for weekly insights on how to ditch current culture and financial defaults and build wealth.

Learn more