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Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

Why Whitney Manney is ditching the algorithm to focus on her 40% open rate newsletter

She built her wearable art brand on social media. Then the algorithm started deciding who saw it (and who didn't). Now her newsletter open rate sits at 40%, nearly double the industry average, and every send turns into sales.

Read the full story

Rock formation with a sketched webpage layout overlaid

9 opt-in form best practices

While opt-in forms are a straightforward tool in your growth as a creator, getting them right requires balancing the right form type, copy, lead magnet, and emails that follow after signup.

Learn more

Product update

Send SMS text messages through Kit

You can now trigger text messages directly from your Kit workflows with SlickText.

Available on all paid plans, SlickText app syncs your contacts automatically and adds SMS as an option inside your existing automations. In addition to automated emails, you can send a SMS nudge for time-sensitive promos or event reminder.

Bonus: New SlickText users get 25% off.

Install the SlickText app

Tip of the week

Recommend a creator directly in your emails

Did you know you can drop a Creator Network Recommendation directly in your Broadcasts and Email Sequences?

There are a lot of creative collaborations you can do with Recommendations in emails. Here are a few ideas:

Organize a mutual shoutout: Ask a creator if they'd be interested in doing a mutual feature in an upcoming email to drive new subscriber growth for you both.
Pay it forward: If you are looking to support a fellow creator in their journey, spotlighting them in your emails can go a long way.
Help your existing subscribers discover new creators: Send your subscribers a resource-heavy email with tons of helpful articles, videos, and features of other creators that can help them in their journey.

Set up Recommendations

The 16 most popular landing page types for creators

A squeeze page grows your list. A click-through page sells a big-ticket offer. Sixteen types exist for sixteen jobs, and using the wrong one costs you sign-ups and sales.

Read more

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How to turn your email list into a well-oiled marketing machine

Effective email marketing isn’t about aimlessly pushing out content every week. So, if you want to avoid your readers’ deadly spam inboxes, it’s worth learning how you can perfect your campaigns.

Master drip campaigns

Community poll

Where do you prefer to connect with the Kit community (other creators + our team)?

Facebook group

Slack

Inside the Kit app

Circle, Discord, or similar community platform

Social media

I connect with creators in other ways

Creator spotlight

Shugary Sweets

On Shugary Sweets you'll find recipes ranging from classic and approachable to over the top. Those same childhood recipes you remember your grandma making, easy enough for beginner bakers.

Meet Aimee

Non-Linear Careers

Non-Linear Careers is for mid-career professionals who have multiple interests, have worked in various industries, and are ready to build their own.

Meet Chinenye

Yael Astrology

For spiritual seekers who are exhausted despite all the inner work, and can't quite name why. Helping hundreds awaken to their soul's promise by balancing the 5 inner energies.

Meet Yael

Want to get featured in the Creator Spotlight? Apply here.