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Welcome to Kit's Newsletter, Reader!
Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.
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The future belongs to creators (like you!),
Caitlin
Marketing at Kit
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How FoodByMaria rebuilt her email list to 124,000 subscribers
When Maria Koutsogiannis pivoted her content to Greek food, she deleted her 80,000-subscriber list and started over with about 10,000. Her biggest driver since: a weekly Sunday Dinner Club meal plan that adds about 1,000 new subscribers/week. The same list helped her cookbook Greek Out reach #2 in all cookbooks on Amazon in its first week.
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8 social proof examples to build trust
When people aren’t sure what to do, they look to others they trust. James Clear’s app page shows reviews from app stores, which moves people on the fence to try it.
Learn more
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Meet the people subscribed to your email list
Your email list is more than just a wall of email addresses. With Subscriber Signals, you’ll see:
- Profile photos and social links: see who a subscriber is at a glance, without leaving Kit to look them up
- Bios in your list: know what someone does and what they create before you reach out
- Keyword and bio search: pull up the podcast hosts, founders, and authors on your list by searching for what they do
Use it to spot potential collaborators, brand partners, and the longtime readers you’d love to hear from.
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Offer payment plans for your products
Do you offer a coaching program? How about an email course, a week-long retreat, or an event? So much time and work goes into these kinds of offerings, so it makes sense that they cost more.
Payment plans for big-ticket items help make them more accessible to your customers. And you get to choose how frequently you get paid—monthly, quarterly, or yearly.
A few things to keep in mind when offering payment plans:
- Trust that you’re worth it. We know it can feel intimidating to put a big price tag on your own work. But make sure you’re not selling yourself short when you’re pricing your high-value products. Payment plans mean that your customers can set a payment schedule that works for them and their budget.
- Announce payment plans in your product launch emails. Let your customers know up front that they have options when it comes to paying for your products.
- Include discounts. Because who doesn’t love a sale? With payment plans, your discount can be applied to each payment.
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How to set up your Black Friday email campaign in 7 steps
Black Friday is the most popular day of the year for online shopping, so your audience is already looking for online deals like yours. Pick your offer now, so you have time to plan and promote it.
Plan your campaign
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[Playbook] How to turn your email list into revenue
A product on its own won't sell itself. Here's how to build the offer, the launch, and the system that keeps selling after you're done talking about it.
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Amanda Bowen
Amanda creates engaging, Science of Reading-aligned phonics and literacy resources that make teaching beginning readers simpler, more purposeful, and less time-consuming.
Meet Amanda
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Shawn Ellis
Shawn is a keynote speaker, author, and resilience strategist who helps leaders and teams navigate change with confidence. Through Radical Adaptability™ and Choose Your Ending™, he helps people let go of what's holding them back so they can step into what's ahead.
Meet Shawn
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Deconstructor of Fun
Industry veterans breaking down games, apps and digital businesses for the people actually building them. Weekly analysis, interviews with top gaming executives, and a podcast.
Meet Deconstructor of Fun
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Want to get featured in the Creator Spotlight? Apply here. |
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Flywheel marketing: real-life examples from creators
Read more
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Is a $10K brand deal hiding in your email list?
Watch now
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The Nathan Barry Show: The newsletter is dead. Here’s how to survive AI agents
Listen now
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