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Welcome to Kit's Newsletter, Reader!
Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.
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The future belongs to creators (like you!),
Caitlin
Marketing at Kit
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How Colin Rocker uses Subscriber Signals to change the way he pitches sponsors
Colin Rocker, founder of For the Firsts, runs a monthly in-person gathering of 60-80 professionals to connect like-minded folks in the creator and professional space. With a targeted audience, Subscriber Signals came at the perfect time to show why brands should work with him to reach his list.
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The 10 best free landing page builders
You don’t need to be a designer to create a beautiful, high-converting landing page. All you need is a great free builder and a pinch of creativity.
Learn more
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The first chapter of visual automations 2.0 is now in beta
We’re bringing long-awaited updates to visual automations. Now in beta, you can:
- Experience a new builder: More canvas to work with, every automation step laid out in front of you instead of buried under tabs.
- Publish checklist: Before you publish any changes, a new checklist confirms everything’s set up the way you want it.
- Draft versions for new edits: Any edits you make are saved as a draft first, so you can come back anytime while your automation keeps running as-is.
- Automation overview: Add a description for each automation and see at a glance how many subscribers have entered, are in progress, have completed, and have unsubscribed.
You can always switch back to the old experience during the beta. We can’t wait to share the rest of visual automations 2.0 with you.
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Sell more with an abandoned cart automation
Sometimes a person checks out your product or service and doesn’t buy. That doesn’t mean they’ll never buy. They may have made a mental note to consider it, and then life got in the way. Use a follow-up email sequence to nudge people to complete their purchase.
Here's how you can set up your own abandoned cart automation:
- When you mention your course, program, or product in an email, add a link trigger to tag anyone who clicks as “interested” in the product.
- Create a Visual Automation that starts when that "interested" tag is applied to a subscriber.
- Have your automation delay a few days, and then check if the person has purchased the offer. If they haven’t, the automation sends your abandoned cart follow-up Sequence.
Bonus tip: Sweeten the deal in your abandoned cart email to include a special discount on your product.
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8 organic ways to promote your brand
Reddit is an overlooked place to find your audience, because subreddits gather people around specific niches. The catch: you can’t show up, drop a link, and leave.
Read more
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Weekly deliverability office hours
Deliverability issues are fixable if you know what to look for. Kit’s deliverability specialists Conner and Melissa host open office hours every week. Bring your open rates, your spam complaints, or a hunch that something’s off. They’ll help you figure out what’s happening and what to do about it.
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Liquid Form Design
Caitlin helps ambitious women build elevated brands and websites that reflect their hard-won expertise, attract better clients, and command higher rates.
Meet Caitlin
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Josh Walsh at Jazz-Library
Josh teaches musicians to understand and play jazz through a weekly practice routine inspired by great jazz recordings.
Meet Josh
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Claire Solomon
For the soul-curious + spiritually obsessed. Claire shares emails on all things starseeds, Akashic Records, soulful biz, cosmic codes + the woo that actually makes sense.
Meet Claire
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Want to get featured in the Creator Spotlight? Apply here. |
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How to design a landing page that converts
Read more
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Email deliverability in 60 seconds
Watch now
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The Nathan Barry Show: AI can’t copy this: Why every creator needs an origin story in 2026
Listen now
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