How this creator runs their multi-million dollar creator business


Welcome to Kit's Newsletter, Reader!

Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

You are receiving this message because you recently signed up with Kit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email.

The future belongs to creators (like you!),

Caitlin
Marketing at Kit

How I use Kit to run my multi-million dollar creator business

Gillian Perkins is the founder of Startup Society and a YouTuber with over 500,000 subscribers. She teaches aspiring entrepreneurs how to build profitable online businesses. Kit is at the heart of her multi-million dollar business. Learn how she leverages YouTube, collaborations, and email marketing automations to grow and sustain her business (all in 20 hours per week as a mom of 5).


How to use content upgrades to build a targeted email list and upsell your products

The secret to growing a list that’s eager to buy your products? Content upgrades. Even better: You can create one in under an hour.

Read more


Automate your cold subscriber cleanup

Cold subscribers are confirmed members of your email list who haven’t opened any of your emails for a while. You can set up an automation that tries to reengage your cold subscribers. If that doesn’t work? Then it unsubscribes them from your list. You can use this template to set up the automation—just make sure to update the content to match your own brand, style, and tone of voice.

Here’s why removing cold subscribers is healthy and important for your email list:

  • It improves deliverability. The more engaged subscribers are on your list, the better. Email providers will recognize your reputation, and your emails will be more likely to land in your subscribers’ inboxes instead of their spam folders.
  • It helps boost engagement. When you remove inactive subscribers from your list, it will likely push up your open and click rates. This data will also give you more clarity on what kinds of content is resonating with your audience.
  • It could save you money. Cleaning out cold subscribers might drop you into a lower pricing tier, which means you would be paying less for a better list. If this happens, make sure to reach out to Kit support to downgrade your plan.

Swipe right on growth—new Recommendations updates

We’ve upgraded Recommendations to make finding your perfect creator connections simpler and smarter:

  • Smart Recommendations does the work for you to grow your list automatically. Every Kit customer on a paid plan in the Creator Network is matched with audiences that align with their audience’s interests—no extra effort required. You can also see which creators are helping you grow, making it easier to connect and recommend them back
  • Earn visibility with the "Consistent creator" badge. The badge highlights creators who are actively sharing content, helping you discover and recommend with confidence. Consistent creators are prioritized, making it easier for others to find and trust you.
  • Custom navigation links on your Creator Profile: Add up to five external links with icons to guide fans to your most important content—all while keeping your Kit Creator Profile as your home base.

How to start making money from your podcast

Learn about the podcast business model and get nine ways to make money from your podcast.

Read more


24 digital product ideas for creators and how to sell them successfully

Wouldn’t it be nice if you worked less and earned more money? Good news: You can with digital products. Digital products are intangible goods and services that you sell and deliver online. Get 24 unique digital product ideas for creators, plus examples for nearly every niche.


Firefly Scout

At Firefly Scout, we believe in the magic of knowing ourselves better and trusting that living our heart-centered dreams is intuitively possible. Create your free Glow Map and start your journey today! FireflyScout.com

Learn more

MoreThanCoders.com

David Ziemann empowers software engineers to excel in their careers by sharing insights on soft skills and IT leadership through his platform, MoreThanCoders.com.

Learn more

Journey to Purity®

Through Journey to Purity®, Erica N. Williams Benjamin helps Christian women embrace purity in every area of life, empowering them to live free, whole, and aligned with God.

Learn more

Want to get featured in the Creator Spotlight? Apply here.


How to start monetizing your online community

Read more

The creator’s guide to teaching what you know like a pro

Watch now

The Nathan Barry Show: How I built a $375,000 business working 15 hours per week

Listen now


Kit Newsletter

The latest stories, product updates, and how-tos for creators making a living online.

Read more from Kit Newsletter
Katelyn Bourgoin

Log in Welcome to Kit's Newsletter, Reader! Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online. You are receiving this message because you recently signed up with Kit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email. The future belongs to creators (like you!),CaitlinMarketing at Kit How to earn passive income as a creator: 9 tips for success Every professional creator should have at least...

Dorie Clark

Log in Welcome to Kit's Newsletter, Reader! Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online. You are receiving this message because you recently signed up with Kit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email. The future belongs to creators (like you!),CaitlinMarketing at Kit How Dorie Clark uses automated emails to run a multi-seven-figure business Many successful creators cite...

new apps

8 new apps that turn hours of work into minutes Each new app we add to our Kit App Store is chosen with one goal: helping you do more without leaving Kit. And this new batch is all about saving you time in your workflows. Senja: Bring your testimonials directly into your emails. No more copying and pasting—just select and share the social proof that converts. Transistor: Seamlessly add your podcast episodes to emails without switching between platforms. Thermostat: Gauge your audience's...