How Liz Wilcox built a $500K business with 3 email strategies


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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

Liz Wilcox built a $500K creator business with three simple email strategies

No funnels. No segmentation. No persona. Liz Wilcox's entire email strategy is a welcome sequence, a weekly newsletter, and launches, and it's built a $9/month membership with nearly 4,000 members and a business generating half a million dollars a year. "I just like to keep it really simple," she says.


Take your sales emails to the next level

Katelyn Bourgoin grew her list 5x with sponsorships. A sales email isn't one skill, it's five: subject line, opening, copy, CTA, signature.

Learn more


Reach out to collaborators in the Creator Network

See a creator you want to work with? Request a creator's email address, send a short intro message, and if they accept, you'll have everything you need to kick off the collaboration. Find it under Recommendations in your Kit account.


Use an unsubscribe survey to learn more about your audience

Having someone unsubscribe from your email list can feel disheartening, but the truth is that some people just aren’t the right fit for your list.

With an unsubscribe survey, you can find out exactly why your subscribers are saying goodbye to your email list and tailor your email marketing to better suit your subscribers’ needs.


5 steps to set up and promote your referral programs

Your subscribers already know people like them. A referral program turns that into new subscribers, with an incentive they'll actually want.

Read more


Live office hours: Earn more from your content

If you have an email list, you have more ways to earn than you might realize. That's why Kit's Shiv and Melissa are running live sessions to help you earn more from your list.

Each session covers a different monetization topic, then opens for Q&A specific to your business. It's free, it's live, and you'll leave knowing your next move.


Are You My Cousin?

Lisa creates practical genealogy guidance that helps family history researchers find overlooked records, evaluate evidence, and build family trees they can trust without feeling overwhelmed.

Meet Lisa

The ROI of Design

Tyler helps product designers think beyond the mockup, prototype the right thing, and explain why the work actually matters.

Meet Tyler

Ron Watermon

Ron writes about the “storytelling business” behind our favorite movies and TV shows to connect with other storytellers.

Meet Ron

Want to get featured in the Creator Spotlight? Apply here.


How to start, publish, and promote a profitable podcast in 5 steps

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In That Bag: How one affiliate got 63 new Kit users in a week

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The Nathan Barry Show: $100M YouTube lawyer reveals how to protect your channel in 2026

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The latest stories, product updates, and how-tos for creators making a living online.

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