Welcome to Kit's Newsletter, Reader!

Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

30+ examples of unique newsletter names

As scary as it can be to start a newsletter, sometimes it’s even more challenging to come up with a name for it that feels just right. Fortunately, you don’t need to reinvent the wheel to brainstorm great newsletter names. We’ve found a few tried and true formulas to help you crack the code for generating newsletter name ideas.

Name your newsletter

How this creator earned $10k in 7 months

In just 7 months, creator Cole Bridge earned $10,000 just by recommending creators he admires. And that $10,000 helped get his new business off the ground.

Read Cole's story

Product update

the preview text is now below the subject line

We finally fixed the preview text problem

We heard you—preview text has been buried in advanced options for too long. It's one of the most impactful optimizations you can make (it can boost open rates by up to 30%), yet it's been too easy to forget.

So we moved it. Preview text now lives directly under your subject line in the email editor, right where you can see it.

Try it out now

Tip of the week

Use email aliases to test your opt-ins

Chances are you've signed up to your own form or landing page before, just as a test. This is a great way to verify exactly what a new subscriber will experience when they sign up to your list. However, you only have so many email addresses to use for testing. That's where email aliases can help.

Email aliases are a simple and convenient way to "pretend" that you're using a new email address, while still receiving the emails to the same inbox. All you have to do is add a + sign and then some text at the end of the first part of your email.

For example, if your email address is yourname@gmail.com, then while testing you can use:

yourname+1@gmail.com
yourname+formtest@gmail.com
yourname+productlaunchtest@gmail.com

Learn more about using email aliases

10 ten-minute writing exercises to publish better content

With a few quick writing exercises, you can improve your writing. And with better writing, you’ll become more confident in creating marketing content that achieves results.

Learn more

25 email marketing best practices to build a lasting content strategy

Whether you create for an audience of 100 or 100,000, the only way to succeed is to find a way to connect with them. If you’re looking to get started with email marketing—or just want to maximize this powerful marketing channel—here are our 25 best email marketing tips.

Read the tips

Creator spotlight

DIRT Shoesletter

DIRT = Design Ideas & Random Thoughts. A weekly shoesletter for shoe and design enthusiasts.

Learn more

Devika Saha

Devika writes about storytelling, copywriting, emotional intelligence and life leadership.

Learn more

Margie and Tim

Margie and Tim share hints, tips and guides on everything Caravanning and Exploring Australia, including how to extend your travel time by learning the art of freelancing online.

Learn more

Want to get featured in the Creator Spotlight? Apply here.