60+ ways Kit helped you work less and earn more in 2025

2025 was a year of building systems that let you focus on the work only you can do. While other platforms chase feature bloat, we focused on what professional creators actually need: email marketing tools that automate your growth, connect your creator business, and help you serve your audience without burning out.

Use Liquid to personalize your emails

With Kit, you can use Liquid, a powerful templating language, to tailor your messages to each subscriber's unique preferences and behaviors.

Here are a few creative ideas to get you started:

• Address your subscribers by name: If it fits the tone of your emails, consider adding a subscriber’s name in your copy in a few places. The initial greeting is a great one, but questions, call-to-actions, and even the outro section or the P.S. line can work well.
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• Show content based on if a subscriber has a particular tag: Let's say you tag subscribers when they've signed up to your upcoming webinar. Use conditional content to hide additional nudges to RSVP or give them a different CTA in your email.
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• Keep count: You can also use Liquid to keep track of how many times something has occurred, like how many times a subscriber has purchased a product of yours. Use this data to reward your repeat buyers with special discounts and offers.

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