How to build your first email marketing funnel


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Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

Last chance: Save $150 on Craft + Commerce 2025

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How Marie Poulin manages her $40k/month course business

Dive into how landing pages, automations, and Kit Commerce support Marie’s business, which is now run by a team of four full-time employees.

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Offer payment plans for your products

Do you offer a coaching program? How about an email course, a week-long retreat, or an event? So much time and work goes into creating and running these kinds of offerings, so it makes sense that they cost more.

Payment plans for big-ticket items help make them more accessible to your customers. And you get to choose how frequently you get paid—monthly, quarterly, or yearly. Learn more about payment plans for your products.

A few things to keep in mind when offering payment plans:

  • Trust that you’re worth it. We know it can feel intimidating to put a big price tag on your own work. But make sure you’re not selling yourself short when you’re pricing your high-value products. Payment plans mean that your customers can set a payment schedule that works for them and their budget.
  • Announce payment plans in your product launch emails. Let your customers know up front that they have options when it comes to paying for your products. That way, they won’t get distracted with sticker shock when they click through.
  • Include discounts. Because who doesn’t love a sale? With payment plans, your discount can be applied to each payment.

Test, learn, and earn more: A/B test up to 5 subject lines

Your subject line is the gateway to your content—and now you can find the perfect one with more precision than ever. On the Creator Pro Plan, you can now test up to five subject line variations.

With more options, you have more information about what type of subject lines lead to higher open rates and more engaged subscribers. When you've built a large audience, each percentage of improvement translates to thousands more readers seeing your work. This enhanced testing gives you the insights to make that happen.


10 welcome email examples that instantly win over new subscribers

Welcome emails can be intimidating to write, but we've got examples from creators, welcome email templates you can swipe, and tips to make them your own.

Learn more


Share your thoughts on the Kit brand

We built the Kit brand with creators like you at the center. Now we want to know: does it resonate with you? Take 3 minutes to share your perspective in our quick survey and help shape how Kit continues to evolve.


Urban Bliss Life

Urban Bliss Life shares easy comfort food recipes for busy home cooks, wine pairings, and travel guides for food & wine lovers.

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Yoga for Migraine

Adriane Dellorco is a yoga and health coach for women with migraine who want to relieve their migraine naturally. Sunday newsletters offer inspiring stories and free self-care practices like Yoga for Migraine and Pain Reprocessing Therapy to improve your life with migraine.

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Eres Emprendedor

Nombrado Top Voice por LinkedIn México, Fernando Cortés ayuda a emprendedores a aumentar sus ventas, posicionarse como líderes en su industria y crecer su audiencia.

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How to build your first email marketing funnel

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Kit Newsletter

The latest stories, product updates, and how-tos for creators making a living online.

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