Welcome to Kit's Newsletter, Reader!

Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

6 types of email sequences that nurture strong relationships with your audience

Your relationship with subscribers is the driving force behind the success of your creator business.

Here's how to use automated email sequences to nurture relationships with your audience. Plus, there are email sequence templates and examples to inspire your next steps.

Set up your workflow

How this artist made $45K with a paid newsletter

Here's how artist Danny Gregory built up his paid newsletter offering from scratch, making more than $45,000 in less than two years.

Read Danny's story

Feature update

3 new apps: Circle, Zapier, FeedbackFlow

New apps to connect, gather, and automate in Kit

The Kit App Store continues to grow, and this time we have three powerful new apps designed to connect your tools and gather valuable insights.

Create powerful automations without code using Zapier with one-click authentication and expanded field options like referrer UTM data.
Bridge your community and newsletter with a Circle app built by Kit to showcase Spaces, sync member information, and manage everything from one place.
Gather real-time audience insights with FeedbackFlow by embedding surveys, NPS, and CSAT forms directly into your email Broadcasts.

Explore these new apps and start connecting your creator tools today.

Explore the Kit App Store

Tip of the week

Screenshot of a Visual Automation workflow. The automation begins when a subscriber submits any form. After 180 days, it checks if the subscriber has opened an email. If yes, the automation ends; if no, it triggers a Re-engagement Sequence. After 10 days, it checks again if the subscriber has opened an email. If yes, the automation ends; if no, the subscriber is unsubscribed.

Automate your cold subscriber cleanup

Cold subscribers are confirmed members of your email list who haven’t opened any of your emails for a while. You can set up an automation that tries to reengage your cold subscribers. If that doesn’t work? Then it unsubscribes them from your list.

Here’s why removing cold subscribers is healthy and important for your email list:

It improves deliverability. The more engaged subscribers are on your list, the better. Email providers will recognize your reputation, and your emails will be less likely to land in your subscribers' spam folders.
It helps boost engagement. When you remove inactive subscribers from your list, it will likely push up your open and click rates.
It could save you money. Cleaning out cold subscribers might drop you into a lower pricing tier, which means you could be paying less for a better list. If this happens, make sure to reach out to Kit support to downgrade your plan.

Learn how to automatically clean your list

Email branding 101: tips and examples to elevate your brand

Creating a cohesive, well-designed brand builds a strong connection between you and your community. Find out what email branding is, why it matters, and how to execute it in your own emails.

Elevate your brand

How to set up a profitable "Pay What You Want" product in 4 steps

Does telling customers that they can pay whatever they want for your products feel intimidating? Introducing a Pay What You Want pricing model can actually increase your earnings. We’re covering everything you need to know to properly introduce Pay What You Want pricing into your business.

Set up your product

Creator spotlight

Mo Bunnell

Mo's weekly newsletter helps high-end professionals deepen relationships and grow their business with practical insights, proven strategies, and actionable tips.

Learn more

Steady Movement

Steady Movement is a weekly newsletter that empowers readers and real estate enthusiasts with actionable strategies for starting and managing successful Airbnbs, alongside mindset coaching and personal growth insights.

Learn more

Juan Carlos

Ever wish you had a cheat sheet for life’s hardest decisions? Re:Mind is a weekly newsletter that delivers one mental model, one idea, and one nudge toward sharper thinking — in under 5 minutes.

Learn more

Want to get featured in the Creator Spotlight? Apply here.