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Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

Jonathan Goodman author of "Unhinged Habits"

"I skipped the podcast tour and went all-in on newsletters for my book launch."

Jonathan Goodman spent a year building relationships with newsletter writers before his book launched. By launch week, more than 100 newsletters had promoted his book to a combined audience of 4+ million subscribers, while he worked out, had lunch with his wife, and never missed school drop-off.

Read his playbook

10 email automation templates that save creators 20+ hours a week

Pat Flynn built a $5M business with time left for his family. Gillian Perkins scales multiple six-figure revenue streams without burning out. Having time to create isn't working harder. It's automating smarter.

Read more

Product update

Get early access to Subscriber Signals

Behind every email address is a real person—their job title, their income bracket, their social reach, and more. Signals surfaces that and ties it to how they engage with your content, so you know exactly who to reach out to and how to show your value to sponsors.

With Subscriber Signals:

Research is done for you, so you immediately know the demographics and social influence of your subscribers.
Audience analysis built for you, so you have a professional deck to send to any advertiser looking to sponsor your newsletter.
Insights surfaced for you, so you never miss a sales lead opportunity who just joined your list or has been on it for two years.

Whether you're prepping a pitch deck, planning a live event, or finding high-value subscribers already sitting on your list, Signals helps you truly know who's there.

Request early access now

Tip of the week

Screenshot of a Poll asking 'Where do you want to visit next?' with multiple-choice options: Greece, Spain, Thailand, and Vietnam.

Run a Poll in your welcome email

Let’s send your subscribers the kind of content that they want from you. Add a poll in your welcome email, and then use that data to send your subscribers an onboarding Sequence based on exactly where they’re at.

Here’s how it works:

Step one: Prompt new subscribers with a poll. Ask your subscribers a question about what they’re most interested in hearing from you. Give them a few answers to choose from.
Step two: The poll tags subscribers based on their answers. This happens automatically, without you lifting a finger.

Step three: Your subscribers get the content they want to see. Use the subscriber tag in your Visual Automation to create a split path. This will send your new subscribers down a welcome Sequence that offers them exactly what they’re looking for, based on the real answer they gave you.

Learn how to add a poll to an email

Not a huge following? No problem.

Growing your email list doesn't require new lead magnets, ad spend, or sponsorship deals. Just other creators recommending your work to their audiences

Read more

state of AI in the creator economy report

The state of AI in the creator economy: What 550 creators told us

To understand how creators are actually using AI in their workflows, Kit surveyed 550 creators about AI tools, email marketing, automation, and creator workflows.

The key findings? Creators are using AI heavily, but they’re being very deliberate about how. AI isn’t replacing creators. It’s becoming part of how they work on their terms.

See the full report

Creator spotlight

Wear Wag Repeat

Tori creates content to help women live their best life with dogs as pet parents and petpreneurs.

Meet Tori

Syntropic World

Syntropic World challenges the operating systems many of us feel stuck in, decolonising our thinking and actions to help create business for a world with a future.

Meet Christine