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Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

How Gemma Bonham-Carter built a seven-figure business working 20 hours a week

Through her flagship AI-focused courses and digital products, Gemma's served over 19,000 students worldwide—all while working just 20 hours a week. Her secret? Email.

Read Gemma's story

How to create multiple streams of income

By tapping into multiple revenue sources, you can protect yourself from unpredictable changes while growing your earning potential.

Diversify your income

Product update

new feature: Save broadcast and sequence emails as template

Save your best emails as templates

Found an email format that really works? Now you can save any broadcast or sequence as a template. Give it a custom name, build your library of high-performing emails, and reuse proven structures whenever you need them. Stop starting from scratch and start replicating what already works.

Learn more

Tip of the week

Screenshot of an automation workflow. The flow starts with a tag indicating interest in a coaching program, followed by a 3-day wait. It then checks if the user has a tag indicating they have bought the coaching course. If yes, the automation exits; if no, it triggers a follow-up email for the coaching course.

Sell more with an abandoned cart automation

Sometimes a person checks out your product or service and doesn’t buy. That doesn’t mean they’ll never buy. They may have made a mental note to consider it, and then life got in the way.

In these cases, you can use a follow-up set of emails to check in with people who abandoned their cart before completing their purchase.

Here's how you can set up your own abandoned cart automation:

When you mention your course, program, or product in an email, add a link trigger to tag anyone who clicks as “interested” in the product.
Create a Visual Automation that starts when that "interested" tag is applied to a subscriber.
Have your automation delay a few days, and then check if the person has purchased the offer. If they haven’t, the automation sends your abandoned cart follow-up Sequence.

Bonus tip: Sweeten the deal in your abandoned cart email to include a special discount on your product.

Use this automation template

A guide to collaborations that benefit your business

Being a creator doesn’t have to mean going it alone. With creator partnerships and collaborations, you can expand your reach, sell more products, and create new revenue streams.

Read more

first round of Craft + Commerce speakers: - Jay Papasan - Ellen Yin - Gabby Beckford - Barrett Brooks

Craft + Commerce 2026: Early bird ends in 3 days

Early bird pricing ends this Friday—your last chance to save $200 on your Craft + Commerce ticket. Spend three days with creators like Ellen Yin, Barrett Brooks, and Jay Papasan who'll share the strategies that scaled their businesses.

Get your early bird ticket

Creator spotlight

The Creative Law Shop®

Legal education and tools for creative business owners and content creators.

Learn more

Hyphae Network

For healthcare leaders tired of glossy advice, this delivers grounded stories and tiny systems that steady teams, shrink resignations and turn everyday chats into usable change.

Learn more