10 welcome email examples that instantly win over new subscribers


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Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

10 welcome email examples that instantly win over new subscribers

As a creator, you work hard to attract new subscribers with content, your personality, and value. But once they’re on your email list, it’s important to engage new subscribers as much as possible.

In this guide, we’re diving into examples from creators, welcome email templates you can swipe, and tips to make them your own.


Free workshop: The trust-first automation engine

Learn how Pat Flynn built Smart Passive Income into a scalable business through trust-first automation. Join us live on Wednesday, February 25th at 3PM Eastern.

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New automation template: Grow your email list from Instagram with Manychat

Your Instagram followers shouldn’t stay stuck there. With this new automation template, you can sync subscribers to Kit and deliver your lead magnet automatically the moment someone DMs you, so you can stop broadcasting and start connecting.

Connect Manychat to Kit and turn your social media followers into email subscribers today.


Recommend a creator directly in your emails

Did you know you can drop a Creator Network Recommendation directly in your Broadcasts and Email Sequences?

There are a lot of creative collaborations you can do with Recommendations in emails. Here are a few ideas:

  • Organize a mutual shoutout: Ask a creator if they'd be interested in doing a mutual feature in an upcoming email to drive new subscriber growth for you both.
  • Pay it forward: If you are looking to support a fellow creator in their journey, spotlighting them in your emails can go a long way.
  • Help your existing subscribers discover new creators: Send your subscribers a resource-heavy email with tons of helpful articles, videos, and features of other creators that can help them in their journey.

How to create and sell an online course

Ready to grow your creator business? This essential guide teaches you everything you need to know about how to create and sell an online course, including how to price, where to publish, and how to promote.

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Stop relying on algorithms and start owning your audience

Join us on March 3rd at 1PM EST for a live Manychat x Kit session where you’ll learn how to connect Instagram DM automation with Kit to capture subscribers, trigger welcome sequences, and build revenue-driving email journeys.

Save your seat today and see how you can turn DMs into email revenue.


Carley Thorne’s pop culture brain, in your inbox

Carley Thorne (aka uncarley) is a writer and comedian known for thoughtful, funny deep dives into the things we all watch, read, and obsess over. In her weekly(ish) newsletter, you’ll get pop culture breakdowns, sharp recommendations, and personal essays that feel like a note from a friend. It’s thoughtful, funny, and made for people who miss a more personal internet.


Scott Savage

After navigating burnout and panic attacks, Scott now helps weary believers trust Jesus in real life. As a pastor, author, and speaker, Scott helps people transform difficult circumstances into places where they can thrive with his weekly newsletter and digital products.

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Education Evolution

Tiffany creates culturally responsive resources that help teachers hold the line with love and accountability in urban math classrooms.

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Modern People Leader

A twice-weekly newsletter with the most actionable insights from The Modern People Leader podcast - broken down into practical takeaways for today’s HR and people leaders.

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Want to get featured in the Creator Spotlight? Apply here.


How to write a newsletter in less than 30 minutes

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The Nathan Barry Show: Become a bestseller with this book launch formula

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