Welcome to Kit's Newsletter, Reader!

Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

5 strategies that resulted in $158,000 in five days

Gemma Bonham-Carter generated $158K in five days during Black Friday—and it was almost entirely email-based. Her approach? She turned her sale into a five-day campaign with different offers each day, not just a generic discount. Here's the full strategy that built her seven-figure business.

Read Gemma's creator secrets

A step-by-step guide to growing your email list, from a creator with 25,000 subscribers

Over the past five years, Femke van Schoonhoven has grown her email list from 0 to 25k through three key tactics using Kit.

Read the case study

Product update

UI showing new folders organization with tags and segments

Folders for your tags and segments just dropped

You've been asking for this one, and it's here—folders for tags and segments.

If you've been with Kit for a while, you probably have tags from old campaigns, discontinued courses, and experiments you forgot about. Now you can organize them into folders—Black Friday promos, Course A students, Newsletter segments, whatever works for you—and find what you need fast.

Plus, bulk actions mean you can select and delete multiple items at once. No more clicking through one by one when it's time to clean house or pivot your strategy. Your subscriber management just got a lot cleaner.

Organize your tags and segments

Tip of the week

GIF of an email editor where a user is adding a snippet. The user clicks on the plus icon in the text area, opens a dropdown menu, and selects 'Snippet' to insert predefined text into the email.

Use snippets to speed up your email workflow

Snippets are reusable sections of content you add in your emails. When you make an edit to your snippet, your changes are automatically reflected in all emails containing the snippet too.

How you can use snippets

Email signatures: Create a snippet for your email signature to easily place it in new emails.
Your latest product offer: Include a call-to-action to your latest product offering, which you can update whenever you launch something new!
Customer testimonials: Display your customer testimonials across multiple emails.

Create a snippet

6 ways creators can monetize beyond content creation

More than half of full-time creators have at least three different streams of income. If you aren’t there yet, don’t sweat it—we’ll cover how to build and manage multiple income streams in a bit.

Read more

Free webinar

How expert creators grow from 100 to 100,000 subscribers

Join Stu McLaren and Kit founder Nathan Barry on November 24th at 2PM EST to see exactly how expert creators use Kit to grow their newsletters without constant effort.

They're breaking down the systems and automations that take lists from hundreds to hundreds of thousands—with strategies you can start using today.

Save your seat

Creator spotlight

Daniel David Wallace

Daniel David Wallace helps fiction writers get unstuck and deliver their vision on the page.

Learn more

Colossal Tennis

Aces & Faults is an exploration into what it takes to be a elite competitive tennis player. Full of rich wisdom, fresh insights, & practical knowledge that helps the reader unlock the champion within.

Learn more

Untamed Ember

The Untamed Ember newsletter offers inclusive, sex-positive insights on neurodivergence, relationships, and shame resilience, with practical tips for self-acceptance and nervous system well-being.

Learn more

Want to get featured in the Creator Spotlight? Apply here.