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Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

11 lead magnet ideas and examples to grow your email list

11 lead magnet ideas to grow your email list

The key to explosive growth for your email list? A lead magnet. YouTuber Nick True used dedicated lead magnets to grow his email list to an impressive 10,000+ eager email subscribers. That kind of growth might seem out of reach, but it’s not. With the right lead magnet, you can also grow your email list at a pedal-to-the-floor pace.

Grow your list

How this marketing geek launches products that sell out in minutes

Katelyn Bourgoin uses Kit to scale her newsletter business and develop the kind of relationship with her audience that led to one of her digital products generating $116,000 in six minutes.

Read Katelyn's story

Poll

Help us name our free Kit learning hub

We’re creating several free courses on how to get started with Kit strategically and build a more valuable business. We need help deciding on a name for the course platform.

Which name do you prefer?

Tip of the week

Recommend a creator directly in your Broadcasts and Sequences

Did you know you can drop a Creator Network Recommendation directly in your Broadcasts and Sequence emails? There are a lot of creative collaborations you can do with Recommendations in emails. Here are a few ideas:

Organize a mutual shoutout: Ask a creator if they'd be interested in doing a one-time feature in an upcoming email. Shout each other out to your audiences and you may see a boost in new subscribers with this collaboration.
Pay it forward: If you are looking to support a fellow creator in their journey, spotlighting them in your emails can go a long way.
Help your existing subscribers discover new creators: Send your subscribers a resource-heavy Broadcast with tons of helpful articles, videos, and features of other creators that can help them in their journey.

Set up Recommendations

11 creative ways to promote your newsletter

Email is still the best way to reach your audience without relying on algorithms. Here are 11 newsletter promotion ideas to help you get more subscribers.

Promote your newsletter

How to use content upgrades to build a targeted email list and upsell your products

The secret to growing a list that’s eager to buy your products? Content upgrades. Even better: You can create one in under an hour. We’ll show you how—plus different content upgrade examples to inspire your own.

Upsell your products

Creator spotlight

Malia Yoshioka

Malia is a freelance food and travel writer and online ESL Tutor from Hawaii. She helps travelers to connect more deeply with destinations through language study and food!

Learn more