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Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

Chanel Contos, founder of Teach Us Consent

Why this creator built a newsletter instead of relying on algorithms

Chanel Contos built Teach Us Consent into the organization that mandated consent education into the Australian national curriculum. Her newsletter has 8,000 subscribers and a 50% open rate, and she can't imagine running her organization without it.

Read Chanel's story

Illustration of two abstract green funnels evoking conversion or flow.

5 trends successful creators are following

One creator has 20 million YouTube subscribers, and they're building their next chapter around a 1,000-person email list. It's one of five shifts the most successful creators are making right now.

See what's changing

Product update

Search subscribers by first name

The update you’ve been looking for is here. Search by first name to find the subscriber you’re looking for. No need to worry about whether their name appears in their email address. Small papercut, big impact to your day-to-day.

Manage your subscribers

Featured creator

The podcast Vulture called one of the best of the year, now with a newsletter

Jacqueline Novak and Kate Berlant have built a devoted following with Poog. Their comedic, cult-favorite take on wellness culture landed on Vulture’s best-of list and was profiled by the New York Times. Novak’s one-woman show Get On Your Knees was a New York Times Critic’s Pick and earned her an Emmy nomination. Berlant’s special with John Early was nominated for Best Comedy at the Critics’ Choice Awards.

This newsletter is how they keep in touch with you. Quick, direct dispatches from the Poog universe.

Join Poog

Tip of the week

Image showing a high-ticket product with a payment plan option

Offer payment plans for your products

Do you offer a coaching program? How about an email course, a week-long retreat, or an event? So much time and work goes into creating and running these kinds of offerings, so it makes sense that they cost more.

Payment plans for big-ticket items help make them more accessible to your customers. And you get to choose how frequently you get paid—monthly, quarterly, or yearly.

A few things to keep in mind when offering payment plans:

Trust that you’re worth it. We know it can feel intimidating to put a big price tag on your own work. But make sure you’re not selling yourself short when you’re pricing your high-value products. Payment plans mean that your customers can set a payment schedule that works for them and their budget.
Announce payment plans in your product launch emails. Let your customers know up front that they have options when it comes to paying for your products. That way, they won’t get distracted with sticker shock when they click through.
Include discounts. Because who doesn’t love a sale? With payment plans, your discount can be applied to each payment.

Learn more about payment plans

A vintage lined notecard with yellow handwritten scribbles on antique book pages

30+ original examples of newsletter names

You don’t need to reinvent the wheel to brainstorm great newsletter names. We’ve found a few tried and true formulas to help you crack the code for generating newsletter name ideas.

Read more

What’s in Digitalie’s Kit?

Go behind the scenes with Natalie Vijlbrief and Kit’s Creator Educator Shiv to see exactly how Natalie built her business through email. No fluff, no theory—just the real systems Natalie uses every day to grow her audience and scale revenue.

Show up live on June 17th at 10AM Eastern and you’ll walk away with a bonus guide on top of everything you learn.

Save your seat

Creator spotlight

The Podcast Host

Colin from the Podcast Host shares weekly strategies on how to grow a successful podcast, nurture a loyal audience and share your message with the world.

Meet Colin