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Welcome to Kit's Newsletter, Reader!
Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.
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The future belongs to creators (like you!), Caitlin Marketing at Kit
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The ultimate guide to newsletter landing pages for creators (+ 10 irresistible examples)
Newsletter landing pages are a successful creator’s secret weapon. To grow your newsletter, you need your signup page to ‘sell’ it to your target audience. Dive in for everything you need to know and 10 fantastic newsletter landing page examples.
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How this creator grew her list by 30% in 3 months using Kit Recommendations
Sinem Günel’s writing is read by millions each year, and she built a multi-6-figure business by the age of 24 without using ads.
But when she hit 8,000 subscribers, her growth plateaued.
Learn how Sinem grew her list
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Add custom fields to your Forms and Landing Pages
Custom fields let you collect all the info you need from your customers—and build a personalized relationship from there. Our Form and Landing Page builders make it easy to create, name, and arrange custom fields exactly how you want them.
- Gather names to personalize your messages. Create a custom field to collect last names. This info can be especially helpful if you provide professional services and would like to address your subscribers in a formal way.
- Personalize your welcome series. If you’re a dog trainer, ask if they just got a new puppy, or if they’re trying to teach an old dog new tricks. Depending on the answer, you can trigger a welcome series based on your subscriber’s personal, timely experience.
- Ask questions in order to trigger Automations. For example, include a checkbox asking, “Are you interested in a demo from our team?" If the customer checks Yes, you can set it up to tag that subscriber in order to trigger an Automation that invites them to schedule a call with your sales team. Boom! New lead, generated.
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Meet your perfect content matches
Finding the right creators to recommend just got easier. Our new content matching feature analyzes your recent Broadcasts to connect you with creators who share similar topics and style.
Each match shows you how closely your content aligns—making it easy to find recommendations your audience will truly value. Less searching, less guesswork, more growth for everyone.
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Content upgrades 101: how to upsell your products with content upgrades
The secret to growing a list that’s eager to buy your products? Content upgrades. Even better: You can create one in under an hour.
Learn more
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New speakers announced: Craft + Commerce 2025
Join creators who've scaled beyond solo this June 11–14 in Boise. One of our standout speakers? Amanda Goetz—2x founder, 4x CMO, and creator of Life’s A Game, a weekly newsletter and social platform that inspires over 150,000 people. Amanda built and sold a luxury wellness brand, founded a tech startup, and led brand marketing at The Knot. She’s known for helping creators build emotional connection online and turn bold ideas into standout brands.
You’ll also hear from Tori Dunlap, Gina Bianchini, and more. With keynotes, workshops, and intimate meetups, Craft + Commerce is designed to help you build smarter systems, stronger teams, and a business that lasts.
There's only 43 Craft + Commerce tickets left—don’t miss your chance to join us.
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Station
How bootstrapped businesses go from $0 to $250k in annual revenue.
Learn more
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The Artful Parent
The Artful Parent gives you the inspiration and practical advice you need to make raising creative kids totally simple and totally stress-free.
Learn more
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Andrew Lang
The Gentle Change Collective is a group experience for people who want to make a difference in their communities but find themselves feeling stuck in place and unable to act.
Learn more
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Want to get featured in the Creator Spotlight? Apply here. |
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10 thank you page examples for your landing page
Read more
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How this creator became a Netflix show host
Watch now
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The Nathan Barry Show: How this musician makes $500K/year working 2 hours a week
Listen now
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