Use Liquid to personalize your emails

You've probably heard it's a good idea to personalize your subscribers' emails. With Kit, you can use Liquid, a powerful templating language, to tailor your messages to each subscriber's unique preferences and behaviors. Learn how to use Liquid here.

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How you can use Liquid personalization

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There are tons of ways to use Liquid to gather data and personalize your emails, but here are a few creative ideas to get you started:

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• Address your subscribers by name: If it fits the tone of your emails, consider adding a subscriber’s name in your copy in a few places. The initial greeting is a great one, but questions, call-to-actions, and even the outro section or the P.S. line can work well. Learn about personalizing with names.
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• Show content based on if a subscriber has a particular tag: Let's say you tag subscribers when they've signed up to your upcoming webinar. Use conditional content to hide additional nudges to RSVP or give them a different CTA in your email. Learn about conditional content here.
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• Keep count: You can also use Liquid to keep track of how many times something has occurred, like how many times a subscriber has purchased a product of yours. Use this data to reward your repeat buyers with special discounts and offers. Learn about keeping count with Liquid here.

Your feedback, our updates

Keep your workflows flowing with these new updates, each inspired by user feedback.
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1. Year included in Broadcast dates: We heard it was difficult to keep track of your ever-growing library of Broadcasts when we took the year off the Broadcasts page—so we brought it back.
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2. Upload WebP files: Kit now works with whatever images you have—JPG, PNG, GIF, or WebP—so you can focus on crafting great emails instead of converting files.
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3. Duplicate snippets with ease: Turn any content snippet into a template. Now you can duplicate any snippet, make quick adjustments as needed, and save new versions in seconds.
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Small changes, big impact—try these updates in your next Broadcast and see the difference for yourself

6 tips to monetize your online community

Whether you’re a blogger, artist, coach, or another type of creator, building an online community is an effective way to grow your income and form deep, meaningful connections with your audience. Learn how to monetize your online community and also explore when it’s time to switch to a fully paid community.