9 passive income ideas for online creators


Welcome to Kit's Newsletter, Reader!

Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

How to find the right creator partnership for you

Being a creator doesn’t have to mean going it alone. With creator partnerships and collaborations, you can expand your reach and leverage your existing followers and customers to sell more products and create new revenue streams.


What it was like to start working at Kit during a rebrand

When Jacqui McCullough accepted a job offer as a Senior Brand Designer at Kit in 2024, she had no idea she’d be walking right into a major rebrand. This is what her onboarding experience was like.

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Use our address for the CAN-SPAM physical address requirement

If you work from home, you still need a physical address in every email to meet CAN-SPAM requirements. But who wants to give out their home address to everyone on their mailing list?

Instead of renting a P.O. box or using a coworking space, just use ours. Kit creators get this free—protect your privacy and save money.

We offer this convenience of Kit creators, so you can check off this CAN-SPAM requirement, protect the privacy of your home address, and save money.


Find fast-growing creators—and get noticed too

The fastest-growing creators in Recommendations now stand out with Growing Fast status. If your subscriber growth is trending up, a blue ring will highlight your momentum—helping more creators discover you and recommend your newsletter.

And when you’re looking for rising creators to connect with, you’ll see who’s growing fast on the Discover page. Because momentum should be visible—and rewarded.


How to meet your goals as a creator

Are goal trackers or accountability partners better for you as a creator? We’re exploring both options so you know which one to pick.

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9 passive income ideas for online creators

Passive income refers to revenue sources that don’t require constant, real-time presence to generate money. Most sources of passive income work because creators set up automations that run in the background without daily input.

If you’re ready to start earning passive income, we've got ideas to kick-start your plan. Here's how you can start earning more right away.


Mother AI

My mission is to simplify tech, deliver practical solutions to everyday parenting challenges, and offer a supportive community—empowering you to reclaim time and make the best decisions for what matters most: your family.

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DIY MFA

Gabriela is the founder and instigator of DIY MFA, the do-it-yourself alternative to a master's degree in writing. She helps writers get the knowledge without the college.

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JustDraft

Learning & sharing concepts beyond textbooks. The JustDraft is a free newsletter to receive ideas shared with 1,900+ people each week directly to your inbox.

Learn more

Want to get featured in the Creator Spotlight? Apply here.


How to create and write a great product launch email

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An email strategy for launching a New York Times bestseller

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The Nathan Barry Show: How to build a $100,000 personal brand (in just 90 days)

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Kit Newsletter

The latest stories, product updates, and how-tos for creators making a living online.

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person typing on laptop

Log in Welcome to Kit's Newsletter, Reader! Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online. You are receiving this message because you recently signed up with Kit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email. The future belongs to creators (like you!),CaitlinMarketing at Kit 24 digital product ideas for creators and how to sell them successfully Wouldn’t it be nice if you worked...

Katelyn Bourgoin

Log in Welcome to Kit's Newsletter, Reader! Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online. You are receiving this message because you recently signed up with Kit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email. The future belongs to creators (like you!),CaitlinMarketing at Kit How this creator made $116,000 in six minutes from a digital product Here's how Katelyn Bourgoin uses Kit to...

GIF of new apps

Expand your Kit with new apps Go check out the new inventory in our Kit App Store, and see how you can work smarter when your tech stack is seamlessly connected. Install Whatsdash to create a custom dashboard with all the synced data from your Kit account—see your data your way. Calling all food bloggers—use Spillt to take your current site and create a premium, ad-free experience for paying subscribers. Attention authors: Easily create your website with Author Websites by BookBub—import book...