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Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

10 easy tweaks to improve your email open rate

Are your subscribers actually opening your emails? If not, it’s difficult to create an impact and nudge them to take action. Here are 10 proven tactics to maximize your open rates and scale your email marketing efforts.

Improve your open rate

How this baker went from sourdough enthusiast to a six-figure, New York Times bestselling author

How this baker became a six-figure, New York Times bestselling author

When software developer Maurizio Leo started baking sourdough bread as a hobby, he had no idea that one day it would lead to a six-figure business or a book deal.

Read Maurizio's story

Product update

Your entire Pinterest library, now in your email editor

Visual creators, this one's for you. We just launched the Pinterest app—bringing your complete Pinterest collection directly into Kit's email editor. Every pin you've saved and created is now available without the file-juggling between platforms.

Plus, add Pinterest pin buttons to emails so subscribers can save your best content. It's free for all paid plans and perfect for anyone who's built Pinterest boards they actually want to use.

Install Pinterest

Tip of the week

Screenshot of a 'Thank you for subscribing' confirmation page with a scenic background. The page provides three steps: Step 1 to confirm the subscription, Step 2 to share on social media, and Step 3 to write a review, encouraging subscribers to engage further.

Set up a thank you landing page for new subscribers

Be sure to thank new subscribers after they sign up for your email list. Set up your landing pages to automatically redirect them to a thank you page after they click the “Subscribe” button.

Here are a few ways to use your thank you page:

Keep the new subscriber experience seamless and cohesive. By matching the visual style and tone of the thank you page with the rest of your website, the subscription process feels smooth and easy.
Confirm that a subscription went through successfully. Share a confirmation message to give your new subscriber confidence that they’re on your list. Or if you use a double opt-in for new subscribers (which we recommend, by the way), your thank you page can nudge your subscriber to head to their email to confirm their subscription.
Let your new subscriber know what to do next. Prompt subscribers to follow you on social media, watch a welcome video, or check out one of your products or offerings. Need some inspiration? Check out these 10 thank you page examples.

Learn how to set up a thank you page

The ultimate timeline for launching a new product

You deserve a proper marketing plan for your product. Our product launch timeline teaches you how to launch your product to get more customers and sales, even if you don’t have a big audience.

Read more

Lead magnets 101: 11 great ideas + examples to inspire your own

The key to explosive growth for your email list? A lead magnet. Take YouTuber Nick True who used dedicated lead magnets to grow his email list to an impressive 10,000+ eager email subscribers. That kind of growth might seem out of reach, but it’s not. And with the right lead magnet, you can also grow your email list at a pedal-to-the-floor pace.

Create your lead magnet

Creator spotlight

How Change Works 🧠

Kevin shares weekly insights on how to make purpose profitable, by understanding how people really think, not how we wish they did. Smarter, sharper, purpose-led marketing.

Learn more

Thistle Thorn

Medical doctors turned Permaculturists. We help you implement home garden flywheels that generate abundant yields while caring for the environment. Become a high-agency gardener who sees opportunities where others see obstacles.

Learn more

LM Magazine

Sara is a Clarity & Growth Coach for midlife women, offering practical strategies for personal growth and side hustles. She also edits Life Mastery Magazine, supporting women navigating change and uncertainty.

Learn more

Want to get featured in the Creator Spotlight? Apply here.