A step-by-step guide to growing your email list


Welcome to Kit's Newsletter, Reader!

Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

You are receiving this message because you recently signed up with Kit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email.

The future belongs to creators (like you!),

Caitlin
Marketing at Kit

How the TikTok ban impacts the creator economy

On Sunday, January 19, 2025, TikTok temporarily ceased to operate in the United States, leaving millions of creators unable to access a crucial platform for growth, creativity, and connection.

Whether TikTok will remain operational long-term in the U.S. remains unclear. However, the disruption also offers an opportunity to diversify, innovate, and strengthen creator businesses beyond a single platform.


A step-by-step guide to growing your email list

Here's how product designer Femke van Schoonhoven grew her email list from 0 to 25,000 with 3 key tactics.

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Pull in your Instagram images

We see no reason why your beautiful, curated Instagram pics should only be seen on that one platform. Which is why you can directly pull your Instagram Feed into a Broadcast or Sequence email, or onto a Form or Landing Page. See step-by-step instructions on how to make this happen.

How you can use your Instagram images:

  • Pull your latest image into your emails. Include your most recent pic in every Broadcast in order to drive more followers to your Instagram.
  • Save time. Skip the work of downloading and uploading your images. If you already have the perfect shot on Instagram, you can pull it directly into your Broadcast, Sequence, Form, or Landing Page.
  • Share your entire dynamic Instagram Feed. Add your entire Feed to a Landing Page or a Form, and your audience will always be up to date on your work.

Smart Recommendations: Let your ideal audience find you

Meet readers who already want what you create in the Creator Network. Smart Recommendations puts your newsletter in front of subscribers who match your ideal audience.

Here's how it works once you join the Creator Network:

  • You are automatically recommended to new audiences from similar creators
  • Your newsletter appears on their subscription forms
  • Their new subscribers discover your content
  • Your list grows with engaged readers

Every Kit customer on a paid plan in the Creator Network gets a reserved spot in this network. No swiping or setup needed—Smart Recommendations runs automatically, growing your audience while you focus on creating.

To see who's behind Smart Recommendations, visit the “Recommending me” page and click on the Smart Recommendations line. Track your growth at a glance with views, subscribers, and conversions all in one place.


30+ original examples of newsletter names

Get our tried and true formulas to crack the code on generating newsletter name ideas.

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Craft + Commerce: Early Bird pricing ends Friday

Join us in Boise, ID from June 11-14 for Craft + Commerce, our annual creator-focused conference where you’ll hear from Anne-Laure Le Cunff, Pat Flynn, Jordan Gill, Liz Wilcox, Soli Cayetano, and more speakers to be announced.

What makes Craft + Commerce is the connections you form with other creators: casual conversations over coffee turn into lasting collaborations, and every interaction has the potential to transform your business. You don't want to miss this unique opportunity to meet other creators and up-level your business.

Prices increase after January 24, so reserve your spot today and save $200.


Del Nakhi

Coachosity empowers driven leaders to balance people and performance, enhance employee engagement and results, and increase self-awareness, coaching, and communication skills through curiosity.

Learn more

The Scatty Mum

The Scatty Mum shares allergy-friendly recipes that the whole family will love! With dairy-free, gluten-free & nut-free meals, there is something for everyone!

Learn more

Ivaylo Durmonski

Rehabilitate reason in the age of folly. Ivaylo Durmonski is a voracious reader, librarian, and writer obsessed with helping people transition from passive online consumers to active mindful go-getters.

Learn more

Want to get featured in the Creator Spotlight? Apply here.


11 creative ideas to promote your newsletter

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5 common email marketing mistakes even the pros make

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The Nathan Barry Show: The NEW way to become a full-time creator in 12 months (or less)

Listen now


Kit Newsletter

The latest stories, product updates, and how-tos for creators making a living online.

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