Use Liquid to personalize your emails

You've probably heard it's a good idea to personalize your subscribers' emails. With Kit, you can use Liquid, a powerful templating language, to tailor your messages to each subscriber's unique preferences and behaviors. Learn how to use Liquid here.

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There are tons of ways to use Liquid to gather data and personalize your emails, but here are a few creative ideas to get you started:
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• Address your subscribers by name: If it fits the tone of your emails, consider adding a subscriber’s name in your copy in a few places. The initial greeting is a great one, but questions, calls-to-action, and even the outro section or the P.S. line can work well.
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• Show content based on if a subscriber has a particular tag: Let's say you tag subscribers when they've signed up to your upcoming webinar. Use conditional content to hide additional nudges to RSVP or give them a different call-to-action in your email.
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• Keep count: You can also use Liquid to keep track of how many times something has occurred, like how many times a subscriber has purchased a product of yours. Use this data to reward your repeat buyers with special discounts and offers.

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