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Welcome to Kit's Newsletter, Reader!
Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.
You are receiving this message because you recently signed up with Kit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email.
The future belongs to creators (like you!),
Caitlin
Marketing at Kit
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How Andrew Huberman scaled to 1M subscribers
Dr. Andrew Huberman never set out to become the number one ranked health podcaster in the world. But when the Stanford neuroscientist launched the Huberman Lab podcast in 2021, he knew one thing for certain: he needed to own his audience relationship.
This is how he used Kit to grow from 6,000 to over one million email subscribers—building a powerful marketing machine that works around the clock.
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12 formulas to help you write powerful landing page copy
A stat like "107 people loved this course" builds more trust than any adjective you could write. So does using your customer's exact words.
Write better copy
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Luma & Eventbrite apps are here
Install the Luma (paid) or Eventbrite (free) app and every registrant and ticket buyer flows into Kit automatically. Create automations for follow-ups, upsells, and re-engagement—so you stay connected with everyone you meet in person, without the manual work.
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Use Liquid to personalize your emails
You've probably heard it's a good idea to personalize your subscribers' emails. With Kit, you can use Liquid to tailor your messages to each subscriber's unique preferences and behaviors.
- Address your subscribers by name: Add a subscriber’s name in your copy in a few places. The initial greeting is a great one, but questions, call-to-actions, and even the outro section or the P.S. line can work well.
- Show content based on if a subscriber has a particular tag: Tag subscribers when they've signed up to your webinar. Use conditional content to hide additional nudges to RSVP or give them a different CTA in your email.
- Keep count: You can also use Liquid to keep track of how many times something has occurred, like how many times a subscriber has purchased a product of yours. Use this data to reward your repeat buyers with special discounts and offers.
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How to sell one high-ticket offer and reach six-figure earnings
One high-ticket offer that solves a real problem, with real accountability, beats chasing sales on products that rarely pay off.
Read more
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The weekly read for women thinking bigger
Emma Grede's weekly newsletter goes beyond surface-level advice on career, power, leadership, identity, and what's underneath it all. You'll also get the sharpest moment from each episode of Aspire With Emma Grede, plus a tool or prompt to take action. It's clear-eyed, useful, and built for women who don't think small.
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Prazzle Arts
A curated newsletter for people who care about contemporary art, design, architecture, and culture. Get original stories, exhibition picks, interviews, and creative opportunities delivered weekly.
Meet Prazzle Arts
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Restless Chipotle
Marye shares easy Southern comfort food recipes, vintage favorites, and practical cooking tips in a multi-media format. All served with humor and a healthy disrespect for unnecessary complications.
Meet Marye
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Lauren Craddock
Own With Intention helps high-capacity people weigh the real cost of clutter—time, energy, focus—so they can create space for what matters most.
Meet Lauren
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Want to get featured in the Creator Spotlight? Apply here. |
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The exact tech stack this creator used to grow a 60K+ email list
Read more
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The Nathan Barry Show: The $10 offer that made $750,000
Listen now
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