Why subscriptions are a good business model for creators (and how to start one)


Welcome to Kit's Newsletter, Reader!

Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

You are receiving this message because you recently signed up with Kit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email.

The future belongs to creators (like you!),

Caitlin
Marketing at Kit

How Andrew Huberman built a million-subscriber email list on autopilot

Dr. Andrew Huberman never set out to become the number one ranked health podcaster in the world. But when the Stanford neuroscientist launched the Huberman Lab podcast in 2021, he knew one thing for certain: he needed to own his audience relationship.

This is how he used Kit to grow from 6,000 to over one million email subscribers—building a powerful marketing machine that works around the clock.


Why subscriptions are a good business model for creators (and how to start one)

If you're riding the waves of a feast and famine cycle, it’s time to incorporate recurring subscriptions into your income stream.

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Harness the power of audio content and email marketing with Hello Audio

Install Hello Audio to seamlessly sync your podcast and email platform so your audio content and email list work together to build stronger connections and drive more engagement.

With the app, you can:

  • Set automations based on listening patterns
  • Segment and create an offer for highly engaged listeners
  • Supplement online courses with audio content
  • Turn your coaching calls into audio playlists

Re-imagine what audio content can do for your subscriber and you business and install the Hello Audio app today.


Pull in your Instagram images

We see no reason why your beautiful, curated Instagram pics should only be seen on that one platform. Which is why you can directly pull your Instagram Feed into a Broadcast or Sequence email, or onto a Form or Landing Page.

  • Pull your latest image into your emails. Include your most recent pic in every Broadcast in order to drive more followers to your Instagram.
  • Save time. Skip the work of downloading and uploading your images. If you already have the perfect shot on Instagram, you can pull it directly into your Broadcast, Sequence, Form, or Landing Page.
  • Share your entire dynamic Instagram Feed. Add your entire Feed to a Landing Page or a Form, and your audience will always be up to date on your work.

11 essential digital tools every creator business needs

Not sure which digital tools you need for your business? Start with these essentials.

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35 ideas to grow your email list for free

You’re on a mission to learn how to grow your email list without spending a ton of money. Good news—there are plenty of free ways to drive email list growth. Better news—this guide has 35 ways to do just that.


HobbyScool

Where creative passions become life-changing journeys.

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Andrea Belzer

Going through a major life transition? Andrea’s newsletter helps you heal and move forward with actionable tips and journal prompts. All designed to fit into your life – no retreat required.

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Corey Quinn

Helping agency founders scale revenue without relying on founder-led sales.

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Want to get featured in the Creator Spotlight? Apply here.


How to create a free landing page without a website—in 10 minutes

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Start making money recommending other creators

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The Nathan Barry Show: From jail to $30M: How I rebuilt my life and career

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Kit Newsletter

The latest stories, product updates, and how-tos for creators making a living online.

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Create a broadcast button

New table view for better email insights Email performance insights, now at your fingertips. The updated Broadcasts index page lets creators compare open and click rates to see what resonates. No more spreadsheets or scripts—Kit helps you optimize faster and focus on creating. With this new view, you can: Compare open rates, click rates, unsubscribe rates, and recipient counts to spot what's working best Search Broadcasts by subject lines and internal notes Export data for deeper analysis...

thumbnail of new Kit Start course

Log in Welcome to Kit's Newsletter, Reader! Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online. You are receiving this message because you recently signed up with Kit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email. The future belongs to creators (like you!),CaitlinMarketing at Kit Workshop: Scale your business with email funnels Discover the power of connecting your social media and email...

person typing

Log in Welcome to Kit's Newsletter, Reader! Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online. You are receiving this message because you recently signed up with Kit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email. The future belongs to creators (like you!),CaitlinMarketing at Kit Paid Newsletters 101: Create and launch your first paid newsletter Adding an extra income stream sounds...