Sell more with an abandoned cart automation

Sometimes a person checks out your product or service and doesn’t buy. That doesn’t mean they’ll never buy. They may have made a mental note to consider it, and then life got in the way.

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In these cases, you can use a follow-up set of emails to check in with people who abandoned their cart before completing their purchase.

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Here's how you can set up your own abandoned cart automation:

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1. When you mention your course, program, or product in an email, add a link trigger to tag anyone who clicks as “interested” in the product.
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2. Create a Visual Automation that starts when that "interested" tag is applied to a subscriber.
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3. Have your automation delay a few days, and then check if the person has purchased the offer. If they haven’t, the automation sends your abandoned cart follow-up Sequence.

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Bonus tip: Sweeten the deal in your abandoned cart email to include a special discount on your product.

Find your focus, stay organized, and share with ease

Here are three new features in Broadcasts and Sequences to help you stay focused and organized while creating impactful emails:

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• Write distraction-free with focus mode: Eliminate clutter and write emails in a clean, peaceful space designed for your best work.
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• Embed media without missing a beat: Add Spotify tracks and X posts directly from the blocks menu. Share podcasts, songs, and posts with a single click, keeping your creative flow intact.
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• Stay organized with Sequences filters: Tidy up your campaigns by archiving inactive sequences while keeping them within reach. Sort by active and inactive to focus on what matters most.

How to build your own website from scratch in 2025

So, you want to know how to create a website from scratch. Good news: It’s not only possible, but it’s also easy and doesn’t require you to write an ounce of code. We’ll show you a step-by-step process so you can sign up and follow along.