Use a Link Trigger to start an action when a subscriber clicks a link

A Link Trigger is a link that's also set up to automatically trigger a particular action, like adding Tags, subscribing them to Sequences, and much more, as soon as a subscriber clicks on it. Learn more about creating and using Link Triggers.

The use cases of Link Triggers are limitless, but here are a few ideas to get you started:

• Automatically enroll subscribers in a Sequence: Add subscribers to a Sequence (like a free email course) when they click on a link to indicate interest
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• Kick off an abandoned cart Visual Automation: Tag a subscriber when they click on a product link, and use this tag event to kick off an abandoned cart Visual Automation encouraging them to buy if they don't purchase that same day.
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• Set a custom field: If a subscriber clicks on an article about a certain topic, you can set a custom field to track their interest. Then use this custom field to personalize future emails to improve your clickthrough rate.

Track your subscribers’ journeys with attribution data

Ever wonder how your most engaged subscribers found you? Now you can trace each person's path to your list directly from their profile page with Kit’s new attribution data.

By adding tracking parameters to your links, you can find out how your subscribers landed on your landing pages or forms and learn what caught their attention.

Ready to explore? Visit any subscriber's profile and look for the new "Attribution" section on the left-hand side.

How this self-proclaimed marketing geek grows her popular newsletter

Self-proclaimed marketing geek Katelyn Bourgoin runs the popular “Why We Buy” newsletter and sells digital products to help people sell more by understanding the science of why people buy.

This is how she uses Kit to scale her newsletter business and develop the kind of relationship with her audience that led to one of her digital products making $116,000 in six minutes.