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Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

8 tips for small creators to grow their email lists with Recommendations

New York Times bestselling author Ryan Holiday says that Recommendations "is driving more subscribers to [his newsletter] the Daily Stoic than all other traffic sources combined.”

Mind. Blown.

But you don’t have to be a bestselling author to make Recommendations a top growth channel for your business. Here’s how to start growing your list faster.

Start growing faster today

How this creator uses Kit to make over $2 million annually

Abbey Ashley grew her business to over $2 million in annual revenue. And it all started with building her email list from scratch.

Read Abbey's story

Free virtual event

June 18, 2025 at 10AM | The Creator Business Summit: Decade-defining creators share timeless strategies for changing times

Learn from creators who've mastered sustainable success

What separates creators who last from those who burn out? The answer lies in focusing on fundamentals instead of chasing every new trend.

Join Pat Flynn, Amy Porterfield, and more on June 18 at 10am EDT for The Creator Business Summit. Get 5 hours of established leaders sharing the strategies they’ve used to stay profitable for over a decade—totally free to attend. You’ll walk away knowing which tactics deserve your attention and which ones to ignore.

Save your seat

Tip of the week

Screenshot of a link click automation setup. It shows fields to input a recognizable name for the link and the destination URL where subscribers will be directed when they click the link. The fields are annotated with descriptions in red text."

Use a Link Trigger to start an action when a subscriber clicks a link

A Link Trigger is a link that's also set up to automatically trigger a particular action, like adding Tags, subscribing them to Sequences, and much more, as soon as a subscriber clicks on it.

How you can use Link Triggers

Automatically enroll subscribers in a Sequence: Add subscribers to a Sequence (like a free email course) when they click on a link to indicate interest.
Kick off an abandoned cart Visual Automation: Set up a Link Trigger to tag a subscriber when they click on a product link. Then use this tag as an event to kick off an abandoned cart Visual Automation encouraging them to buy if they don't purchase that same day.
Set a custom field: If a subscriber clicks on an article about a certain topic, you can set a custom field to track their interest. Then use this custom field to personalize future emails to improve your clickthrough rate.

Learn how to use Link Triggers

How freelance marketers can build a steady income with email marketing

Working ‘in’ the business and ‘on’ the business is challenging for all solo business owners, but email marketing can smooth out the feast or famine cycle.

Build a steady income

18 tips to ensure your emails are delivered to inboxes (not spam)

Every creator’s worst nightmare is finding out their newsletters are being delivered to the spam folder. Luckily, there are ways to improve your sender reputation and influence your email deliverability to keep your emails out of spam and into your subscribers’ inboxes—where they belong.

Improve your deliverability

Creator spotlight

Neal Schaffer

Neal's weekly newsletter is all about helping creators, entrepreneurs, and small businesses build their brand and grow their business through digital / content / influencer / social media marketing and AI.

Learn more

Our Green Life

Prisca shares simple, practical money tips to help you feel more confident with your finances and enjoy life without money stress so you can achieve financial freedom.

Learn more