Welcome to Kit's Newsletter, Reader!

Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

You are receiving this message because you recently signed up with Kit. Not interested in this newsletter? No worries, just unsubscribe at the bottom of this email.

The future belongs to creators (like you!),

Caitlin
Marketing at Kit

9 email opt-in form best practices (with real-life examples)

You already success comes from growing an engaged email list, which means you probably know the value of a great opt-in form. But how do you know if your opt-in form is working for or against you? Here’s everything you need to know about the best practices of using opt-in forms to grow your list.

Learn the best practices

5 techniques this creator used to triple his email list

In just five years, John Gannon grew his email list from 10,000 subscribers to 30,000 while maintaining killer open and click rates. Here’s how he keeps scaling without compromising quality.

Get John's playbook

Product education

Your emails deserve to stand out

With the upcoming holiday rush, give your emails a facelift that keeps conversions in mind. Explore our marketplace of 30+ creator-tested templates made by creators, for creators that actually get opened, clicked, and remembered. Pick. Customize. Send.

Grab your new template

Tip of the week

Image showing a high-ticket product with a payment plan option

Add custom fields to your Forms and Landing Pages

Custom fields let you collect all the info you need from your customers—and build a personalized relationship from there. Our Form and Landing Page builders make it easy to create, name, and arrange custom fields exactly how you want them. Read more about adding custom fields.

Here are a few ways to use custom fields:

Gather names to personalize your messages. Create a custom field to collect last names. This info can be especially helpful if you provide professional services and would like to address your subscribers in a formal way.
Personalize your welcome series. If you’re a dog trainer, ask if they just got a new puppy, or if they’re trying to teach an old dog new tricks. Depending on the answer, you can trigger a welcome series based on your subscriber’s personal, timely experience.
Ask questions in order to trigger Automations. For example, include a checkbox asking, “Are you interested in a demo from our team?" If the customer checks Yes, you can set it up to tag that subscriber in order to trigger an Automation that invites them to schedule a call with your sales team. Boom! New lead, generated.

Learn more about custom fields

How to create an ebook with no-cost tools [+ free template]

Learn how to create an ebook in four simple steps—from brainstorming content to designing a DIY ebook cover and selling it at the best possible price.

Create an ebook for free

A 7-step guide on how to build the perfect email course

7 steps to build the perfect email course in a weekend

Does the thought of creating an online video course intimidate you? We get it. And we have the perfect solution. Create an email course instead! Here's how you can set one up in just one weekend.

Get the guide

Creator spotlight

Gent Within

Khoi runs Gent Within. His mission is to help ambitious men with practical tips and actionable advice to look, love & live better.

Learn more

Gmichelle Wellness

Welcome to your well-rested era! Gmichelle Wellness offers burnout recovery tools, free resources, and support from a once-burnt-out mom and social worker—so you can start building your well-rested life.

Learn more