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Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

How to start a subscription business + 11 profitable subscription ideas

11 profitable recurring subscription business ideas

If you struggle to ride the waves of a feast and famine cycle, it’s time to incorporate recurring subscriptions into your income stream. We're sharing what subscription-based businesses are, plus tips to help you run your digital subscription business.

Get the ideas

Build once, earn forever—free workshop with Gillian Perkins

Learn the five email automations every creator business needs to turn an email list into steady, predictable income. Join us live on April 14th at 1pm ET.

Save my seat

Product update

Recommendations: now one unified view

Your Recommendations used to live across two separate pages—one for who's recommending you, one for who you're recommending. Not anymore.

Now all your incoming and outgoing matches are in one place. So it’s easy to see where your growth is coming from.

Go to your Recommendations

Tip of the week

Use email aliases to test your opt-ins

Chances are you've signed up to your own form or landing page before, just as a test. This is a great way to verify exactly what a new subscriber will experience when they sign up to your list. However, you only have so many email addresses to use for testing. That's where email aliases can help.

Email aliases are a simple and convenient way to "pretend" that you're using a new email address, while still receiving the emails to the same inbox. All you have to do is add a + sign and then some text at the end of the first part of your email.

For example, if your email address is yourname@gmail.com, then while testing you can use:

yourname+1@gmail.com
yourname+formtest@gmail.com
yourname+productlaunchtest@gmail.com

NOTE: Many major email providers (including Gmail and G Suite addresses) support email aliases, but not all of them. Be sure to double-check whether this is supported by your email provider before using this trick!

Learn more about using email aliases

Why your next growth breakthrough will come from another creator

Your next business MVP isn’t your email list, your course catalog, or your book deal. It’s the creator sitting two doors down at the coffee shop. The one you haven’t met yet.

Read more

How this creator uses Kit to run his 6-figure consulting business without being salesy

Terry Rice grew his business to over six figures in annual revenue and 9,000+ email subscribers. But what he’s happiest about is how this has given him more time with this family. This is how he uses Kit to power his business without ever feeling salesy.

Read the playbook

Creator spotlight

Tooltester

A newsletter focused on practical AI tools, automation hacks, and productivity shortcuts that save small businesses and creators time and money.

Learn more

Coach Mark Gray

A no BS health and fitness newsletter that helps readers understand, but more importantly, how to apply habits that'll help them live a longer, stronger, and happier life.

Learn more