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Each week we'll send you the latest stories, product updates, and how-tos for creators earning a living online.

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The future belongs to creators (like you!),

Caitlin
Marketing at Kit

11 lead magnet ideas to grow your email list

The key to explosive growth for your email list? A lead magnet. Here's how to create an irresistible lead magnet that jumpstarts your list growth.

Grow your list

How this creator went from 20% to 50% open rates

Dan Go runs a successful fitness coaching business. When he was struggling with his emails not hitting subscribers inboxes, he switched to Kit and started seeing 52% open rates.

Read Dan's case study

Feature updates

See your email performance at a glance

Your Broadcasts page just got an upgrade—you now get a clean table view of all your email performance data in one place.

Compare open rates, click rates, and recipient counts across different time periods to spot what’s working best
Search broadcasts by subject lines and internal notes
Export data for deeper analysis (available only on the Creator Pro Plan)

It’s the kind of update that saves you time on analysis so you can spend more time on what matters—creating content your audience loves.

Check out your email stats

Tip of the week

Screenshot of an automation workflow. The flow starts with a tag indicating interest in a coaching program, followed by a 3-day wait. It then checks if the user has a tag indicating they have bought the coaching course. If yes, the automation exits; if no, it triggers a follow-up email for the coaching course.

Sell more with an abandoned cart automation

Sometimes a person checks out your product or service and doesn’t buy. That doesn’t mean they’ll never buy. They may have made a mental note to consider it, and then life got in the way.

In these cases, you can use a follow-up set of emails to check in with people who abandoned their cart before completing their purchase.

Here's how you can set up your own abandoned cart automation:

When you mention your course, program, or product in an email, add a link trigger to tag anyone who clicks as “interested” in the product.
Create a Visual Automation that starts when that "interested" tag is applied to a subscriber.
Have your automation delay a few days, and then check if the person has purchased the offer. If they haven’t, the automation sends your abandoned cart follow-up Sequence.

Bonus tip: Sweeten the deal in your abandoned cart email to include a special discount on your product.

Use this automation template

18 best colors for call-to-action buttons

Here's how to choose the best colors for your brand that boost clicks and conversions.

Read the guide

How to set up a profitable "Pay What You Want" product in 4 steps

Pay What You Want pricing is a unique strategy. What if you end up losing money? It doesn't have to be that way. Here's everything you need to know to properly introduce Pay What You Want pricing so you can actually increase your earnings.

Create your product

Creator spotlight

Bootstrapped Woman

Emily's an accomplished web designer, brand strategist, and published author who knows a thing or twenty about helping women-owned businesses grow their online presence, wealth, and impact in the world.

Learn more

PMPRunning

Henri creates empowering, science-based content for runners, blending performance, mindset, and community to inspire long-term growth through training, recovery, and motivation.

Learn more

In Search Of Yummy-ness

Shareba shares seasonal comfort food recipes inspired by global cuisine, plus practical cooking and kitchen gardening tips for busy home cooks. Follow for cozy meal ideas, easy-to-follow cooking guides and gardening tips for growing in small spaces.

Learn more

Want to get featured in the Creator Spotlight? Apply here.